Executive Management Team

Chief Executive Officer Steve Dietlin
Chief Marketing Officer, Marketing, Communications and Public Affairs David Bennett
Chief Compliance Officer Cheryle Bernard-Shaw
Chief Human Resources Officer Norma Braun
Chief Operating Officer & EVP Kirkpatrick “Kapua” Conley
Chief Strategy Officer Wayne Knight
Chief Development Officer – Tri-City Medical Center; President – Tri-City Hospital Foundation Glen Newhart
Chief Financial Officer Ray Rivas
Chief Nurse Executive/Chief Clinical Officer Sharon Schultz, MSN, RN, MPH, NE-BC

steve dietlinSteve Dietlin – Chief Executive Officer

Mr. Dietlin joined Tri-City Medical Center as the Chief Financial Officer in February 2013 and was then promoted to Chief Executive Officer in March of 2016. Since his arrival at Tri-City, he has navigated the financial pressures created by federal health care reform as well as those he inherited when he stepped into his role and led the fiscal ’14 financial turnaround. Mr. Dietlin previously served as an executive and a consultant to multiple public, private and not for profit healthcare systems and facilities, and has over 25 years of healthcare financial and operational management experience. As a healthcare executive, Mr. Dietlin has extensive experience leading strategic planning and operations, acquisitions, expansions, affiliations, feasibility studies, turnarounds and community involvement. He began his career as a healthcare audit specialist with Ernst & Young and is a CA Licensed Certified Public Accountant.

David Bennett – Chief Marketing Officer, Marketing, Communications and Public Affairs

David Bennett joined Tri-City Medical Center in March of 2013 as the Sr. Vice President and Chief Marketing Officer. He is responsible for all marketing, advertising, public relations and public policy. Prior to that, he was a Professor of Management at California State University San Marcos (CSUSM) for 14 years where he taught classes such as Leadership, Organizational Behavior, Career Development, and Business Ethics as well as co-founded the “In the Executive Chair” class. In addition, Bennett taught Leadership and Organizational Behavior in the MBA Program and acted as the Director of Business Outreach/Relationships for the College of Business at CSUSM. He was a co-founding member of the Center for Leadership Innovation and Mentorship Building (CLIMB) at CSUSM as well as the founder of The Executive Mentoring Program for the College of Business.

Bennett has over 35 years of experience as a senior executive at Motel 6, PepsiCo/Taco Bell, Marriott/Host and Mail Boxes, Etc. Worldwide. He has a thorough background in all business disciplines with emphasis in strategic planning, organizational structure, organizational culture, national/ international expansion, marketing and leadership. Bennett has served on over 24 corporate Boards of Directors/Advisors as well as was a lecturer and board member at the Prague Leadership Institute in the Czech Republic.

Bennett did his undergraduate work at Northwestern University and California Lutheran University and did his graduate work at Harvard Graduate School of Business where he attended the Executive Advanced Management Program. He has been an honorary faculty member at Michigan State University and Washington State University.

Cheryle Bernard-Shaw – Chief Compliance Officer

Cheryle T. Bernard-Shaw joined Tri-City Medical Center as Chief Compliance Officer in July 2015 and has more than sixteen years of experience leading the Compliance function for a variety of healthcare entities in Northern California. Cheryle is a respected professional who is trained in both healthcare law and health administration and has significant experience advising hospitals and ambulatory care leadership, line staff and physicians on the operational nuances of implementing practical solutions to complex compliance problems. Cheryle is certified in Healthcare Compliance and is a member of a state bar and the United States Supreme Court bar.

Prior to transitioning to the Compliance field, Cheryle practiced law as a healthcare attorney advising physicians, medical groups, and healthcare executives on a variety of healthcare transactions and was a subject matter expert in negotiating payment agreements. She also has experience in the general practice of law where she represented clients in commercial litigation, bankruptcy litigation, contract law, immigration law and as an attorney adviser for the U.S. Dept. of Energy’s Federal Energy and Regulatory Commission (FERC). Cheryle also has over twelve years of experience as a senior manager in healthcare operations for various healthcare entities on the East Coast and in Northern California. Cheryle has degrees in Law and Health Management from Tulane University in New Orleans, Louisiana.

Norma Braun – Chief Human Resources Officer

Norma Braun joined Tri-City Medical Center in March of 2016 as the Sr. Vice President and Chief Human Resources Officer and is responsible for Human Resources and Employee Health Services. Prior to joining Tri-City, she served as Vice President of Human Resources at Hollywood Presbyterian Medical Center in Los Angeles, Calif., Chief Human Resources Officer at Brotman Medical Center in Culver City, Calif., Director of Human Resources at Antelope Valley District Hospital in Lancaster, Calif., and as Executive Director for Sierra Providence Health Network in El Paso, Texas.

Braun has extensive experience in all aspects of Human Resources, Education, and Employee Health programs in the acute- and rehab-care settings. She has served on the Board of Directors for the American Diabetes Association local office in Los Angeles and volunteered for both the Children’s Crisis Center and University of Texas at El Paso’s Student Chapter of the Society for Human Resources Management (SHRM). Braun graduated from Cal State University, Fullerton, attained her PHR certification from SHRM in 1991, and SHRM-CP designation in 2015.

Kapua Conley – Chief Operating Officer, EVP

Kirkpatrick “Kapua” Conley joined Tri-City Medical Center in April of 2015 as the Chief Operating Officer where he assists with executive oversight of hospital operations. Prior to joining Tri-City Medical Center, Conley held positions as Chief Executive Officer and Chief Operating Officer at hospitals in Arizona, Nevada, and California. He has extensive experience with public healthcare districts, academic medical centers, and private sector healthcare systems. He has passion and focus on advancing the health and wellbeing of the Tri-City communities of Oceanside, Carlsbad, and Vista.

Conley holds a Bachelor of Science Degree in Management and Master’s Degree in Health Administration from Tulane University. He also completed an Administrative Fellowship with University of Texas-MD Anderson Cancer Center in Houston, Texas.

Wayne Knight – Chief Strategy Officer

Wayne Knight joined Tri-City Medical Center in April of 2011 and is the Chief Strategy Officer. He is responsible for developing and implementing Tri-City’s strategic initiatives, healthcare reform strategies, directing all health plan contracting efforts and payer outreach, the Institutes of Excellence, and the Tri-City’s Business Development Department. Knight also manages the implementation of the affiliation between Tri-City Medical Center and UC San Diego Health Care Network.

Prior to joining Tri-City, Knight spent 16 years as the Chief Executive Officer for Primary Care Associates Medical Group where he helped expand the medical group from 13 physicians in Vista, Calif., to over 57 primary care physicians and 200 specialists, with offices throughout the entire North County coastal community. He has also managed clinical departments in rural hospitals in California and Arizona and worked as a consultant for health care systems and medical groups across the United States.

Knight completed his undergraduate work at San Diego State University and his graduate work at The College of William and Mary where he earned a Masters Degree in Government and Public Administration. He is a member of the American College of Healthcare Executives and the National ACO Congress.

glenGlen Newhart – Chief Development Officer – Tri-City Medical Center; President – Tri-City Hospital Foundation

Glen Newhart joined Tri-City Medical Center as Chief Development Officer in January 2014 and also serves as President of the Tri-City Hospital Foundation. Newhart earned an undergraduate degree in Business Administration (BBA) as well as a Master’s degree (MBA) in Healthcare Management. Newhart is also a Certified Fundraising Professional (CFRE) and brings more than 25 years of non-profit experience to his dual roles.

Starting in education, Newhart built comprehensive alumni, fundraising, and marketing/recruitment programs for several educational institutions in the West and South. Newhart then lead a team of staff, board members, and community volunteers to facilitate dramatic growth in fundraising-focused positions at hospitals in Montana and Arizona.

Newhart has long been involved as a volunteer for other non-profit organizations. Locally, he serves as Vice-President of the Oceanside Museum of Art and has served on national advisory committees for the Association of Fundraising Professionals (AFP) and the Association for Healthcare Philanthropy (AHP).

In addition to his formal education and professional experience, in 2013, Newhart was recognized by his peers in the Association of Fundraising Professionals (AFP) with an “Outstanding Fundraising Professional” award. Newhart currently resides in Oceanside with his family.

ray rivasRay Rivas – Chief Financial Officer

Ray Rivas joined Tri-City Medical Center in 2012 as Senior Director of Revenue Cycle Integrity and in March 2016 assumed the position of interim Chief Financial Officer (CFO).

Rivas has a finance background that includes over 25 years in the healthcare sector with a proven track record of improving profitability and streamlining processes. During his time at Tri-City, Rivas has successfully led initiatives to improve cash collections and reduce patient registration waiting times. He was also an integral part of the team responsible for securing a $25 million line of credit for the hospital.

Rivas has held CFO roles at Suburban Medical Center in Paramount, Calif., Western Medical Center in Anaheim, Calif., and Chapman Medical Center in Orange, Calif. He has an MBA from Pepperdine University and is registered as a Certified Public Accountant with the State of California.

Sharon Schultz, MSN, RN, MPH, NE-BC – Chief Nurse Executive/Chief Clinical Officer

Sharon Schultz joined Tri-City Medical Center as the Chief Nursing Executive and Sr. Vice President in November of 2009. Prior to joining Tri-City, she was the Emergency Department Director at Scripps Mercy and Sr. Director for Patient Services at Tri-City Medical Center. Under Schultz’s leadership, the nursing staff has created a Professional Governance Council that meets monthly to design and implement improvements in nursing practice and the environment. Schultz has provided a supportive culture of nurse participation, physician collaboration, and patient safety.

In 2004, Schultz held many roles at hospitals in metropolitan Chicago, Ill., as a nursing leader in Emergency Services including President of the Illinois Emergency Nurses Association and Coordinator for the DuPage County Safe Kids Coalition. She provided management oversight to the building of a new emergency department for Advocate Good Samaritan and renovation of the West Suburban Emergency Department. Schultz has implemented many best practices over her career as both a staff nurse and leader in patient care. She currently resides in Oceanside with her husband, Jerry.