For the first time in North County, cities, the County of San Diego and the business community came together to plan, implement and learn how to mitigate the next disaster or emergency that will strike our region. The Business Emergency Response Initiative (BERI) Symposium was presented by Tri-City Medical Center April 29 and was co-sponsored by the Carlsbad, Oceanside, San Marcos and Vista Chambers of Commerce, the San Diego North Economic Development Council and KOCT – Oceanside Community Television.
“The purpose of the BERI Symposium was to motivate, encourage and assist local businesses in preparing for natural disasters and emergencies,” said Jeff Segall, Director of Public Affairs for Tri-City Medical Center. “We learned after the October wildfires that businesses, specifically the local hospital, play an important role in disaster mitigation. If the hospital isn’t open, where do you go in an emergency? What better partnership than Tri-City Medical Center and the business community to plan and learn how to better prepare ourselves for future disasters and emergencies.”
The program, led by panels of experts, included topics such as successful business resumption planning, business support of community disaster and adapting the CERT model to business. It also gave the 180 business leaders in attendance the chance to ask questions and provide feedback on possible next steps to implementing elements presented in the program, such as creating a consortium to unite in a regional disaster preparedness effort. “I look forward to working with the business community and emergency services agencies in the coming months to begin the development of such a consortium,” Segall added.
The BERI Symposium provided a unique opportunity to demonstrate Tri-City Medical Center’s ability to originate live programming and broadcast to the community in real time. The entire Symposium was broadcast and web streamed live by KOCT – Oceanside Community Television. For a copy of the complete BERI Symposium program, go to the KOCT website.